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Pro-Yukti is a purpose-driven enterprise that bridges innovation with impact. We partner with rural communities, NGOs, startups, and ethical businesses to build sustainable systems — not just services.

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Vision

To build a world where MSMEs, FPOs and SHGs thrive through purpose-driven innovation, creating sustainable, inclusive and future-ready business ecosystems, powered by digital excellence.

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Mission

To empower motivated entrepreneurs and community enterprises with customised solutions, enabling growth, impact and meaningful contribution for a sustainable, transformative tomorrow.

Our Services

1. Training & Skill Development
We design context-rich, participatory learning programs that equip rural youth, women, and farmers with future-ready skills — from digital literacy to sustainable agriculture — turning potential into livelihood.
2. Website Development
We build intuitive websites that don’t just look good — they work hard. Tailored for NGOs, cooperatives, and social enterprises, our sites communicate your mission with clarity and credibility.
3. E-commerce & Accounting Solutions
From setting up digital marketplaces to streamlining bookkeeping with simple, yet powerful tools — we help ethical businesses sell smarter and track impact transparently.
4. CSR Solutions
We design measurable, community-aligned Corporate Social Responsibility programs that go beyond charity — creating shared value for businesses and the purpose they serve.
5. Digital Marketing & SEO
Amplify your voice where it matters. We craft targeted digital campaigns and organic growth strategies that connect ethical brands with conscious consumers — no buzzwords, just real reach.
6. Agro-ecology Research Design
We partner with farmers and researchers to co-create regenerative farming systems — blending traditional wisdom with science to restore soil, seed, and sovereignty.
7. Market Linkages
We bridge the gap between rural producers and urban markets. Whether it’s fair-trade cooperatives or organic food networks, we build trustworthy, profitable supply chains that honor both people and planet.
8. Rural Brand Building
We help village products — from handwoven textiles to native honey — become recognizable, respected brands. Because every rural product deserves a story worth telling.
9. Business Research & Impact Assessment
Data drives change. We conduct field-based research and impact evaluations that help organizations understand what’s working, why it matters, and how to scale it — with integrity.

Our Team

Ananya Sen
Founder

Ruth Chattopadhyay

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Ananya Sen
Co-Founder

Sudip Chattopadhyay

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Ananya Sen
Vertical Lead

Saikat Mookherjee

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Ananya Sen
Sustainability Communications Lead

Anupam Ganguli

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Ananya Sen
Environment Consultant

Dr. Bidisha Mukherjee

With over 15 years of experience she has worked on preparation of Environmental Assessment and Management Plan, Initial Environmental Examination, Environmental Compliance Monitoring Report, Environmental Safeguard Due-diligence, baseline monitoring and reporting, and promoting environmental standards and good practices. Well conversant with World Bank and ADB’s Safeguard Policy Statement.

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Ananya Sen
Strategic Growth Lead

Deepjyoti Dasgupta

An Electrical Engineer (B. Tech) with 11+ years of MNC experience, Deepjyoti Dasgupta manages project delivery, develops IT governance frameworks, and conducts system audits and capacity-building programs. A passionate rooftop gardener, he actively promotes sustainability through composting, rainwater harvesting, and organic pest control initiatives.

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Ananya Sen
Archiving & Research Lead

Shalmali Roy

Coordinates content generation & projects building community archives. Creates digital tools archives, supports media platforms and mentors junior researchers. Associated with Climate Reality Project, India and South East Asia, as a Climate Reality Leader and Teachers Training Consultant. She's balancing her academic responsibilities with her creative pursuits in the field of literature, content creation and music.

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Ananya Sen
Digital Impact Coordinator

Rajat Ganguli

A highly motivated and detail-oriented professional with a strong foundation in seo and content-driven stratergies along with a unique adaptability to utilize digital platforms to help businesses grow.

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Ananya Sen
Project Associate

Debmalya Chakraborty

With a strong foundation in marketing, finance, and management, he is an entrepreneurial researcher and leader skilled in content development, SEO, brand building, and social media marketing. A proactive communicator, he drives growth through innovative strategies and high-impact research.

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Ananya Sen
Community Catalyst

Tanisha Purkayastha

A third-year Geography Honours student at Loreto College, Kolkata, contributing to Paushtik Life through research-based content and creative brand storytelling while also managing social media marketing.

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